Eee PR

As I mentioned in my previous blogs, negative comments or stories about products or services is inevitable in the practise of PR on the Web 2.0 world. “Dell – Hell” is one such example of a negative comment that appeared on a blog and brought down the company reputation.

It all started when one customer, named Jeff Jarvis, complained about a Dell laptop he had bought by writing all of his complaints on his blog and tagged it Dell – Hell. However, the Dell company did not give him any response. His blog was then followed by other unsatisfied users and this got larger and larger and eventually resulted in Dell’s sales drop.

Fortunately, after a lot of efforts, Dell managed to cope with it. Now Dell has its own corporate blog called Direct2Dell and it even has its own employees’ blogs called Your Blog.

Take a look at Jeff Jarvis’ blog – The Buzzmachine where you can find more information about the Dell Hell issue.

Or click here for a shorter explanation of this issue as well as some interesting lessons from which PR practitioners could learn, also written by Jeff Jarvis.