New Media Poses Challenges to Traditional Media – Social Media Press Release

Contact Information:

Angelia Chandra (Spokesperson)
Point PR
Director of Digital Media
Point PR House
38 Lucky Street
Washington DC
20380
020.889.8899 (office)
07812.389.3899 (mobile)
Email: a.chandra@pointpr.com
Web site: http://pointpr.com
Blog: https://angeliachandra.wordpress.com

America’s First Internet News Survey Unveiled: Internet News Overtaking Print in the US

POINT PR has become the first agency in America to conduct a survey to track the growth of the Internet, particularly as a source of news. The result shows that the use of Internet as source of news is overtaking the newspapers readership.

Washington, USA – March 02, 2008

The key findings of this research are:

• The overall share using any traditional source of news on a given day has fallen from 90% in 1994 to 73% today.

• 37% of overall Americans regularly get news online, up by 6% in just two years. A decade ago, just 13% of the public went online for news at least three days a week.

• The rise of Internet-based news causes newspapers readership to decline. However, online versions of newspapers are getting more popular.

• Online newspaper sites, streaming news programme, and social media are the
  main sources of Internet-based news.

The survey was conducted from 3 – 7 December 2008, and it involved 1,489 adult participants.

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QUOTES

Betty Fransisca, CEO, POINT PR

“We are proud to be the first PR agency that has done the first survey in measuring the growth of Internet as source of news. The result of this study would be of real interest to PR professionals across America and becomes an important source in planning PR campaigns.”

Tony Parks, Chairman, PRSA

“The research by POINT PR is the first such survey in America. It provides an in-depth analysis of the current trends of Internet news. All PR practitioners across this country should take a look at this
finding.”

Paul Deng, Senior lecturer of MA Public Relations, University of Westminster

“It is a useful data for professionals as well as for academics and students majoring in Public Relations to understand the current growth of new media and its impact on traditional media.”

For more quotes, please contact Isabella Chandra

About POINT PR

POINT PR was first established in 1998, specialising in Digital Public Relations. The POINT PR team has a deep understanding of the Internet and using the Internet to extend the value of traditional PR campaigns. Currently, we employ 80 public relations professionals working in the headquarter offices based in Washington.

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